About Charm
We are building the world's most trusted marketplace for creative equipment — where creators discover, rent, and share the tools that bring their vision to life.
Born from a creative need
Charm started in 2023 in a small studio in East London, where two filmmakers realised something was broken. The best creative equipment was locked away in warehouses, gathering dust — while talented creators across the city couldn't afford access to the tools they needed.
We built Charm to fix that. A peer-to-peer marketplace where creators can list, discover, and rent premium equipment — cameras, lenses, lighting, audio gear, studio spaces — all with the trust and protection of a platform designed by creators, for creators.
Today, Charm connects over 12,000 creatives across 45+ countries, powering everything from indie shorts to commercial shoots. Every transaction is backed by our insurance programme, verified reviews, and a dedicated support team that understands the creative workflow.
The people behind Charm
A lean, passionate team of creatives, engineers, and operators building the future of creative collaboration.
Former cinematographer turned entrepreneur. Obsessed with making creative tools accessible to everyone.
Full-stack engineer with a background in marketplace platforms. Builds systems that scale beautifully.
Award-winning product designer who believes every interaction should feel effortless and intentional.
Connects creators globally. Previously ran community at a leading creative agency in London.
Our core values
These principles guide every decision we make — from product design to how we support our community.
Every transaction is backed by verified identities, insurance coverage, and transparent reviews. Trust is our foundation.
We exist to empower creators. Every feature, every decision, every pixel is designed to help you make your best work.
Charm is more than a marketplace — it's a global network of creators who support, inspire, and uplift each other.
We constantly push boundaries — from AI-powered search to instant booking — to make the creative workflow seamless.